Paisley Churchill
The founder
I built the thing I needed.
I'm Paisley, the Tech Translator. I've spent my career in the gap between how people think and how technology works.
Getting good at AI showed me the real problem. It was never only prompting. It was deciding which tool, model, method and piece of advice applied to me, then explaining myself again to something built for a generic user.
There is no shortage of AI advice. Most of it is fine. It just does not know who it is for, so the judgment and context stay with you every time.
What I believe
The missing layer is your context.
The AI landscape is hard to navigate because every tool guide, prompt tip and model recommendation is written for a person who does not exist. None of it knows what matters to you.
Yu is the layer that holds that context and translates it into instructions your AI can use. The north star is simple: create AIs as unique as the people who use them.
Everyone else copies what you produce. Yu copies how you think.
Because it is your context, it should belong to you, not to a platform.
Read the full origin story →How we build
A few non-negotiables.
01Cognition over self-report.
How you reason matters more than how you describe yourself. Yu looks for patterns in the way you work, then asks you to verify them.
02Your context is yours to take.
Today, Yu writes instructions you can copy into the AI you already use. You carry them there yourself, without being locked to one platform.
03Pattern over performance.
Yu is not scoring your output. It is learning the structure underneath it so AI can work with you more effectively.
04Built in public.
Yu is being shaped with early users. What is supported, being tested and still unknown stays visible.
Build a Yu that belongs to you.
Start with how you work now. Your Yu gets more precise as you use it.
Build your Yu